Inkjet & Digital Printing

DIGITAL AND CROSS MEDIA EXPANSION FOR POLESTAR

Thursday 03. January 2008 - Polestar has strengthened its variable colour and cross media capabilities and upgraded its digital mono production capacity by 50 per cent, as it commissions a range of state of the art technology at its Nottingham and Exeter sites.

A Xerox iGen3 110 with XMPie variable information software has been commissioned at Polestar Direct in Nottingham, joined by three Oce VarioStream 9210 digital web presses. A further Oce VarioStream 9210 has been installed at sister company Polestar Wheatons in Exeter, where a second HP Indigo 5500 is also scheduled for delivery in January 2008.
Derek Kemp, Managing Director of Polestar Applied Solutions, says: “These investments ensure that we remain cost effective on service, capability and flexibility for new business, whilst continuing to service our existing customers as their communication requirements evolve. We are expanding our variable colour and cross media facilities to help some of our long standing customers take advantage of these capabilities and we are very excited about how this will help us open up new client relationships as well.”
The iGen3 key applications are ideally suited to the type of work Polestar Direct produces for its customers in the mail order, retail, financial services and publishing sectors, including direct mail marketing campaigns and personalised one-to-one communications. The company is an existing Xerox user, housing four Docuprint 525 continuous feed and six sheet fed DP180 laser printing systems.
Derek Kemp continues: “In addition to strengthening our range of services, by having compatible equipment across multiple sites, we are able to offer greater flexibility and full business continuity as well as guaranteed time critical production scheduling.
“Building on the success of our investment at Exeter earlier this year in an HP Indigo press and with the additional equipment coming on stream, the high quality capability offered by our digital technology portfolio alongside our conventional presses really gives us a unique footprint to service all our customers’ needs. We will continue to develop opportunities for enhanced variability and print on demand, whilst meeting the key account requirements of lower print runs for the journal market.”