LFP - Large-Format-Printing

Ariel Way, Inc. Signs LOI to Acquire Minority Position in FaceTime Strategy, LLC

Thursday 03. January 2008 - Deal Expected To Provide Strong Public Relations and Advertising Agency Access to The Digital Signage Network

Ariel Way, Inc. (BULLETIN BOARD: AWYI) announced its plans to acquire 10 percent of FaceTime Strategy, a full-service new media agency. The letter of intent stipulates the company’s interest in investing in the firm that specializes in advertising, marketing and public relations campaigns via the Internet, broadcast, print and other mediums.

The strategic partnership will provide Ariel Way, Inc. access to an innovative agency with a new method for creating and utilizing content. From podcasts to blogs, digital signage, to videos and online networking communities, FaceTime offers revolutionary products and services to bolster brand recognition for companies looking to enter the digital signage marketplace.

This deal is critical for the Digital Signage Network, owned by Ariel Way, which will be located in various shopping and retail outlets throughout the country.

“New Media is an exciting and burgeoning market and is poised to explode in the coming year,” said Arne Dunhem president and CEO of Ariel Way. “The prospect of having direct access to the expert team FaceTime will greatly increase our capacity for stellar advertising on our planned digital signage network.”

The Digital Signage Network is a new platform for companies to promote and advertise products and services to targeted audiences as they shop, work and play in malls, banks and other strategic locations.

“Working with the executive team at Ariel Way has been a wonderful experience and we look forward to increasing brand recognition for the company,” said Todd Mason, CEO of FaceTime. “Our campaigns enable companies to implement measurable advertising and public relations campaigns and we are honored to partner with Ariel Way on this exciting business endeavor.”